There are several stats for each product that you need to concentrate on.
These are the following:
$/Sale
%/Sale
% Refd
Gravity
I’ll cover these one at a time. These are the things my mentor taught me about making money online and finding the right affiliate product to market.
$/Sale – This is how much you will earn, on average, for each sale of the product that you make. My suggestion is to not bother with products where the commission is less than $20. $10 products just aren’t worth the advertising hassle. You want to know that you are going to get a decent commission for each sale that you make. This weeds out a lot of products.
%/Sale – This is the commission percentage that the merchant offers for his product. You absolutely don’t want to sell anything that’s less than 50%. You’re doing all the work for this person so you are entitled to get a decent commission. Ideally, you want to look for products that have commission percentages of 60% or even 70%.
% Refd – This is the percentage of sales for this product coming from affiliates. Ideally, you want a product that doesn’t have a large number here but does have something. If nobody sells a product, there is a good chance that the product isn’t worth selling. I look for % Referred of around 50% to 70% but no more. If I see a product that has 89% referred, I know I’m probably going up against a lot of people. That’s where the next stat comes in.
Gravity – This is the average number of people selling that product who are making money doing so. You want a product with some gravity, so you know that it does sell, but not so much that you’re in competition with a ton of people. If you go to the top products under Marketing and Ads, you will find gravities of about 300 or more. These products are almost impossible to compete with. I look for products that have gravities of about 20 to 30. Why? This shows that some people are making money with them but no so much that the competition is extreme.
Is it hard finding products that match the above criteria? Not really, but it does take some doing. Your best bet is with the following categories:
Home & Family
Fun & Entertainment
Society & Culture